The adoption of green modular innovations in the Dutch housebuilding sector

This article reports on an in-depth multiple case study into the adoption of green modular innovations in housebuilding sector. is important because it enables a substantial improvement terms sustainable building. For this study, three were selected – renewable energy system, bathroom pod and photovoltaic roof. The helped to identify ten variables that influence these innovations. A closer analysis also revealed interrelations between several identified variables. Based analysis, four paths leading potential identified. each path, propositions developed. These enable one explain how why housing are adopted. From findings we derived clear managerial policy implications while future research directions addressed. • Ten interrelated determine innovations; Modular innovation requires coherence modularity dimensions; Modularity essential for realizing circular building stock.